Knowing what you want is the hardest part. As it should be.
Your AI agent connects to Halfie’s infrastructure and flows, so it finds what it needs to turn an idea into reality.
Campaigns“Make a landing page for the spring campaign, with its own form that tags leads ‘spring’.”Before: a landing-page tool, or an agency.
Campaigns“Make a version of this page for each ad group.”Before: duplicating pages by hand.
Campaigns“Add a gated download: they leave an email, we send them the guide.”Before: a forms plugin plus an email tool.
Campaigns“An event sign-up with 40 places that closes itself when it’s full.”Before: an events plugin or Eventbrite.
Campaigns“Try two headlines and tell me which gets more enquiries.”Before: an A/B testing tool.
Campaigns“Build our new pricing page from this Figma file.”Before: a design-to-build project.
Enquiries“Send commercial enquiries to Sam, and everything else to the main inbox.”Before: a paid add-on, or a developer.
Enquiries“Add ‘How did you hear about us?’ to every form, and tell me the split for last month.”Before: edit each form, count by hand.
Enquiries“Which pages bring in the most enquiries?”Before: analytics and a forms export, joined by hand.
Enquiries“Record which ad every enquiry came from.”Before: hidden-field plugins and workarounds.
Enquiries“Reply to every enquirer straight away, with a link to our price guide.”Before: an autoresponder add-on.
Enquiries“Turn this PDF application form into an online one that saves every answer.”Before: a form-builder licence.
Enquiries“What are people asking in enquiries that the site doesn’t answer? Add those answers.”Before: nobody joined those dots.
Being found“Give every page that’s missing one a proper title and description.”Before: Yoast, page by page.
Being found“Add the structured data that tells Google and ChatGPT who we are and what we offer.”Before: a schema plugin, or a developer.
Being found“Make the site easy for AI tools to read and quote.”Before: nobody knew where to start.
Being found“Which pages lost clicks in Search Console this month, and what would fix them?”Before: an SEO retainer.
Being found“Run the SEO flow and fix what it finds.”Before: a monthly SEO retainer.
Keeping it current“Our phone number changed. Update it everywhere.”Before: hunting through pages, widgets and footers.
Keeping it current“We’ve renamed a service. Rename it everywhere, and redirect the old page.”Before: manual edits, plus a redirect plugin.
Keeping it current“Make our prices match this spreadsheet.”Before: editing thirty pages by hand.
Keeping it current“Take Alex off every page; they’ve left.”Before: finding every mention.
Keeping it current“Find every broken link and fix it.”Before: a plugin that slows the site.
Keeping it current“Put a holiday-hours banner on every page. Then take it down.”Before: a ticket to the agency, twice.
Keeping it current“Resize and compress every image on the site.”Before: an image-optimisation subscription.
Keeping it current“Fix the accessibility problems on our forms and navigation.”Before: an overlay subscription, or an agency.
Keeping it current“Use the new brand colours and font everywhere.”Before: a rebrand project.
Tools for visitors“A quote calculator: they pick the service and size, see a price range, and send it to us.”Before: no plugin did this.
Tools for visitors“A ‘which service is right for me?’ quiz that ends in an enquiry.”Before: no plugin did this.
Tools for visitors“A postcode checker: do we cover your area?”Before: no plugin did this.
Tools for visitors“A projects page they can filter by sector and location.”Before: a custom-post-type plugin and a developer.
Connected tools“Send every enquiry to HubSpot too.”Before: a paid connector or Zapier.
Connected tools“Post new enquiries in our Slack channel.”Before: Zapier.
Connected tools“Show our latest Google reviews on the homepage.”Before: a reviews widget subscription.
Reports“Summarise last week’s enquiries, with three things to improve.”Before: nobody had time.
Reports“Which services get enquiries but have weak pages?”Before: an agency audit.
Reports“Every Monday: traffic, enquiries and rankings, with suggestions.”Before: three dashboards.
Team and control“Let our junior marketer make changes, but nothing goes live without my OK.”Before: hoping nobody presses Publish.
Team and control“This morning’s change broke something. Roll it back.”Takes about 30 seconds.
Team and control“What changed on the site this month, and who did it?”Before: nobody knew.
Team and control“Add our freelancer for a month, then remove them.”Before: sharing a login.
Can’t see yours? Try it on your own site.
Not for online shops, payments or members’ areas. Almost anything else a website does, yes.
Claude
Codex
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